Who is Ed Fisher?
Ed Fisher has been directly involved in
advertising, publishing and media sales in the Detroit market for over thirty
years. Following is a summary of his considerable experience and
accomplishments.
Upon graduation from Wayne State University,
Ed began his advertising career as a salesman in his father's rep firm,
the Walter & Fisher Company. Ed's father was one of the first
independent publisher's representatives in this market. The firm represented
Playbill, Performing Arts, Financial
World and Natural History. After several
successful years together, Mr. Fisher began to wind down his business and
plan his retirement. Intrigued by the ad agency side of the business,
Ed decided to move over to the other side of the desk.
Fisher's six year agency career included
media positions at Campbell-Ewald, D'Arcy MacManus & Masius and Young
& Rubicam. He worked on a range of automotive-related accounts
including Chevrolet, Cadillac, Chrysler-Plymouth, Ford Parts & Service
and Lincoln-Mercury. He began
as a budget coordinator and newspaper buyer and successively moved into
more senior positions as media planner and media buyer across all media
disciplines. One of his agency highlights was his inclusion among
only 26 participants from around the globe in a Y&R sponsored five and
one half week Advertising Skills Workshop. This learning experience
provided Ed with invaluable training in the entire advertising process.
It was of great help to his understanding of client/agency and agency/ media
relationships as well as the planning, buying and selling roles.
However, Fisher also learned that his first
love was space sales. So, when Southern Living
magazine announced an opening, he applied and was hired as a local sales
rep. Ed spent nearly ten years there during which time he was promoted
to Detroit Office Manager. He broke new business with American Motors
and Proctor & Gamble, neither of which had run in the territory before.
Fisher and one other sales rep covered the entire states of Michigan and
Ohio and their office broke all previous sales records.
With a proven sales and new business track
record as well as a reputation for integrity and creativity, Crain's
Automotive News recruited Ed to be its Assistant
Sales Manager. Within two years, Fisher was promoted to Advertising
Director.
This senior level experience led Ed Fisher
full circle. In 1993, he launched Ed Fisher & Company, Media
Representatives. From the beginning, Ed Fisher & Company was determined
to provide media sales capabilities across all media disciplines for the
automotive industry. This strategy fit with Ed's prior broad media
and agency experience. Fisher also recognized the often untapped opportunities
that exist in the market for niche marketing efforts. As you can see
from the site's clients
page , Ed Fisher & Company represents a diverse client list that includes
consumer, trade and farm publications as well as an internet client.
Over the years, Ed Fisher has directly worked
on several major automotive accounts as a senior media executive, he has
successful sold advertising programs for a variety of media products in
various product categories and he currently calls on and is known by virtually
all of the core media planners and buyers in the Detroit automotive market.
Why don't you contact Ed Fisher & Company
directly and find out how they can help you be successful here?
Affiliations:
Former member of Detroit Marketing Committee of the M.P.A.;
Headed N.A.D.A. effort for three years.
Past President of the Detroit Advertising Association; Board Member
for eight years.
Member of the Adcraft Club of Detroit, Oakland Hills Country Club
and the Detroit Athletic Club.
Member of the Society of Automotive Engineers (Allied Industry)
Member of the National Association of Publishers Representatives
Accomplishments:
- Sold the first ever automotive advertising in Soap
Opera Digest , a schedule from Plymouth.
- Played a major role in securing Chrysler/Jeep as automotive
partner for the National Association of Realtors®.
- Helped launch Used Car News, the voice of the used
car industry.
- Helped launch Powertrain International, a technical
journal for that segment of the auto industry.
- Sold to Dodge truck the first major automotive advertising
schedule in a media buy combining the Primedia Agribusiness titles
and Hoard's Dairyman.
- Valassis Communications wanted to break into the
domestic automotive market with their newspaper polybag capabilities.
Ed Fisher & Company was able to sell programs used in the launches of
the Cadillac Deville and Escalade and the Dodge Stratus.
What Can Ed Fisher & Company do for you?:
Our specialty is the auto industry. Most publishers eventually
conclude that it makes sense to be represented in the Detroit market by
someone who knows where to go and who to see and who can get things done.
For larger assignments, we can put together a team of professionals to
assure that you get the coverage and business growth that you expect. We
have created such "virtual companies" in the past and it works.
If you want to make progress in this market, Ed Fisher & Company
can help.
Contact Information:
Ed Fisher & Company
1033 Putney
Birmingham, MI 48009
Ph: 248-540-0948 Fax: 248-540-0905
E-mail:
efisherco@earthlink.net
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