Ed Fisher Company M   E   D   I   A       R   E   P   R   E   S   E   N   T   A   T   I   V  E  S

Publication Profile: BEEF, America's leading cattle publication, publishes 12 monthly issues for cow/calf operators, stocker-growers, cattle feeders, veterinarians, nutritionists and allied industries. In addition, BEEF annually publishes a 13th issue in mid February specifically for the cow/calf segment of its readership. This Cow/Calf Management special issue is produced exclusively for beef cow producers and deals in-depth with one topic. Eight times per year, BEEF also produces a special editorial supplement for high-end cattle feeders, and a special editorial supplement three times per year exclusively for bovine veterinarians, nutritionists and consultants. BEEF's editorial covers production, animal health, nutrition, finance and marketing issues. The Internet site features editorial archives, fresh weekly content, advertising and contact information, as well as a bookstore at http://beefmagazine.com . Circulation: 100,010 BPA

Publication Staff: Publisher:       Bret Kealy     Phone: 952-851-4660     Fax: 952-851-4601     E-mail: bret.kealy@penton.com Editor:      Joe Roybal      Phone: 952-851-4669     Fax: 952-851-4601     E-mail:  jroybal@intertec.com Advertising Production Coordinator:     Bonnie Oslund     Phone: 952-722-5334     Fax: 952-851-4601     E-mail: bonnie.oslund@penton.com

Media Kit:  Available at http://beefmagazine.com/ Have a question or need further information?:  Email: efisherco@earthlink.net Phone: 248-540-0948